Mohammed Dhedhi has over 15 years of experience in North America and the Middle East helping clients tackle their more critical agenda items. His work is focused on consumer and retail industries where he has advised on several cross-functional topics, including corporate and growth strategy, M&A, sales improvement and broader transformation programmes. His work has demonstrated impactful and measurable top and bottom-line results for his clients. Dhedhi has an MBA from the University of Michigan, Ross School of Business and is a Computer Engineer from the University of Illinois at Urbana-Champaign.

Priya Patel is the Product Lead for Facebook and Family of apps in the Middle East, Turkey and Africa. She has 17 years’ experience in media and advertising including print (Financial Times), TV (BBC), agency and digital in the UK, Australia and Asia. Prior to joining Facebook, Patel spent five years at multinational company Google, where she was an instrumental part of YouTube’s commercial rollout across South East Asia. She relocated to the Middle East with Google in 2014 where she managed the Food and Beverage sector and led advertising strategy across MENA. It was in 2015 that Patel was appointed as Business Development Lead at Instagram where she works closely with brands and agencies to help them achieve their business objectives on the platform.  In her spare time, Patel takes inspiration from Instagram to pursue her interests in cooking, travel and scuba diving.

Akanksha Goel is the Founder of Socialize (2010), an independent social media agency, recognised amongst the country’s top performing businesses and included in Dubai’s prestigious SME100 ranking (2015). Goel was nominated as Emirates Woman of The Year in 2013. She is also the Founder of FrontRow.ae, Middle East’s first curated network of social media influencers.

Girard Moussa is the Director of CX at SAP leading the CX transformation across Middle East South. Moussa joined from Microsoft where he was the Cybersecurity Director for MEA. He joined the Microsoft Enterprise Cybersecurity Group as the first person on the ground in 2016 to engage with the top customers to establish Microsoft as a trusted Cybersecurity Advisor. Previous to Microsoft, Moussa was the Regional Sales Director for Splunk across the Middle East. In 2010, Girard established the Enterprise business for Google in MENA and Turkey and headed the Enterprise unit at Google until 2014. Prior to that, he held senior sales roles at multinationals including Cisco Systems, Dimension Data and Schlumberger. Moussa has over 20 years of industry and technology experience across the Middle East and Australia.

Rachel McArthur is a Dubai-based journalist and editor, with over a decade of experience in digital, print and broadcast media. She is the Founder and Managing Editor of Digital Ink Media, a provider that curates exclusive content – including editorial copy, photography and video – for some of the region’s best-known media outlets and brands. Having edited/been published in titles such as ‘T Emirates: The New York Times Magazine’, Thomson Reuters and Wamda, McArthur covers a range of topics – lifestyle to B2B – with a keen interest in Islamic Economy industries, science and medicine, Middle Eastern entrepreneurship, motoring and entertainment. In addition to her role at Digital Ink, McArthur is a contributor to online portal Al Arabiya, UAE newspaper Gulf News and appears as a current affairs commentator on ‘The Agenda’ on Dubai Eye 103.8FM.

Shamin Amin is the Head of Business Development at Landmark Leisure since 2012, having joined the business as a store manager in 2005 and eventually heading operations in the UAE. He was elevated to form the Business Development department. In the formative years after strengthening the base fundamentals of business along with Silvio Liedkte, CEO, Landmark Leisure and the leadership team, Amin has transformed the leisure division into one of the fastest growing businesses. Under his leadership and vision, the company offers a wide range of entertainment and play-centric options to its guests at its family entertainment venues including Fun City, Fun Ville, Fun Block, Fun Works, Tridom and the latest disruptive offering Jumble. From just very few stores in 2010, currently Landmark Leisure owns and operates more than 51 centres across the UAE, Oman, Qatar, Bahrain, Kuwait and India across its four entertainment brands. Currently the majority of the focus is on expanding the leisure business in India. Amin has also been instrumental in transforming the complete ethos of the company, thereby not limiting his contribution to superlative business results only but with a deep-rooted emphasis on the wellness and welfare of his entire team who has worked hard along with him.

Model turned entrepreneur, Elena Weber is the founder and managing director of ICONS Coffee Couture – a café that blends glamour with health & wellness. Launched in 2012, Weber signed the first franchisee for ICONS in 2013, which led to the opening of ICONS Coffee Couture outlet at Souk al Bahar in The Dubai Mall. Between 2014 and 2018 Weber undertook expansion of ICONS Coffee Couture, signing the master franchise of Qatar, Oman, Saudi Arabia, Kuwait and Bahrain. In 2018, the first ICONS branch opened in Austria. Currently, Weber operates 11 owned ICONS Coffee Couture branches in the UAE, with 50+ signed and upcoming franchise branches internationally.

Megha Kapoor is head of performance marketing at AYM Commerce. She is a data and performance-driven marketing executive with over 12 years of success in developing highly successful, award-winning marketing programmes and advertising campaigns. Before joining AYM in May 2017, Kapoor built her career at some of the region’s biggest online lifestyle apps and transportation networks, The Entertainer & Careem, where she played an instrumental part in building and executing marketing strategies to reach customers throughout their journey on the platforms and outside ecosystems. At AYM Commerce, Kapoor’s major focus is leading marketing efforts for partner Danube Online. She, alongside AYM’s innovative marketing team, have been instrumental in establishing Danube Online’s position as the region’s leading e-commerce grocery platform. Kapoor has Bachelor of Commerce from Delhi Collage of Arts and Commerce and an MBA from the International Management Institute, New Delhi, India.

In August 2018, Harvard-alumni Milat Sayra Berirmen was announced as Reem Mall Abu Dhabi’s Digital Innovation Director in line with the developer’s ambition to turn the $1.2 billion mega mall into the world’s first fully digitally enabled mall – unequivocally reinventing the shopping centre experience for both retailer and customer. Berirmen has previously worked for some of the world’s leading business conglomerates such as Godiva, Ulker, Unilever and Northstar Innovation. He will be responsible for developing business strategies, assessing and analysing relevant digital technology providers, developing comprehensive ecosystems pertinent to the application of digital technologies and supervising the overall execution of the strategy of Reem Mall.

Shivjeet Kullar is known as the brand guru in India. He has spent over 25 years in advertising. He began his career with agencies like Lintas and Contract. At the age of 29, he became a creative director and went on to win over 100 national and international awards, including One Show, New York Festival, Creativity International and JWT – All World Gold. Till recently he was a mentor to the ad agency that he founded – K-Factor which itself has won awards at Delhi Ad Club, Bombay Ad Club and Creativity New York. In 2011 the world-renowned Campaign magazine did a survey and ranked him as one of the 10 most high-profile creative people in India, and the only creative person in Delhi to be named on the list. Kullar has now moved to the internet domain and launched a website called adytude.com. One of the world’s largest research sites, Adytude conducts over 900,000 reviews yearly.