Please understand criteria before you select your category. The judges will require evidence of success achieved during the assessment period – August 1, 2015 to July 31, 2016 (See submission guidelines below for each category).

  • Most Admired MARKETING CAMPAIGN of the Year

Retailers can nominate one or more of their outstanding retail marketing campaigns executed during August 1, 2015 to July 31, 2016. It could be a multi-channel campaign using above or below the- line media or a campaign using more limited communication channels.

  • Most Admired SOCIAL MEDIA CAMPAIGN of the Year

Retailers can nominate one or more of their outstanding social media marketing campaigns executed      during August 1, 2015 to July 31, 2016.

  • Most Admired RETAIL LAUNCH of the Year

Retailers can nominate one or more of their store/concepts that are truly unique – which have entered the market during August 1, 2015 to July 31, 2016 with a high visibility launch campaign, which has drawn significant media and consumer attention.

  • Most Admired STORE DESIGN of the Year

Retailers can nominate one or more of their outstanding store design concepts across all retail formats operating in the Middle East. Successful entries will demonstrate how design is delivering a real customer experience, enhancing the retail brand while proving to be a truly innovative and commercial success.

  • Most Admired ONLINE RETAILER of the Year

Retailers in the Middle East region operating on e-commerce space, including brick-and-mortar now selling online can nominate for their outstanding performance during August 1, 2015 to July 31, 2016.

  • Most Admired STORE MANAGER of the Year

Store managers with exceptional store operational skills can nominate for their outstanding performance during August 1, 2015 to July 31, 2016. Nominees would be judged on attributes like store management skills, brand and product understanding, the ability to deliver the brands values, customer service, leadership and team building, crisis management etc.

  • Most Admired Retailer of the Year – CRM INITIATIVES

Retailers demonstrating examples of excellence in CRM Initiatives can nominate their outstanding achievements during August 1, 2015 to July 31, 2016.

  • Most Admired RESPONSIBLE RETAILER of the Year

Retailers demonstrating examples of excellence on a wide range of ‘responsible’ issues can nominate their outstanding achievements during August 1, 2015 to July 31, 2016. Nominees would be judged on ‘going beyond regulatory compliances’ – from ethical sourcing and product safety to environmental initiatives as well as workforce care, community support projects and regeneration.


Please understand criteria before you submit performance details.
These will be special Jury awards and hence do not require formal entries/ self nomination by retailers. However, it is desirable that retailers with proven performance submit relevant details as the same may be required for citation purpose – should they feature among finalists. Performance details would mean evidence of success achieved during the assessment period – August 1, 2015 to July 31, 2016.

  1. Most Admired Retailer of the Year FASHION [PREMIUM]
  2. Most Admired Retailer of the Year FAST FASHION
  3. Most Admired Retailer of the Year AFFORDABLE FASHION
  4. Most Admired Retailer of the Year LINGERIE & NIGHTWEAR
  5. Most Admired Retailer of the Year GOLD & JEWELLERY
  6. Most Admired Retailer of the Year WATCHES & ACCESSORIES
  7. Most Admired Retailer of the Year FOOTWEAR & ACCESSORIES
  8. Most Admired Retailer of the Year SPORTSWEAR
  9. Most Admired Retailer of the Year CHILDREN’S WEAR
  10. Most Admired Retailer of the Year BEAUTY & PERSONAL CARE PRODUCTS
  11. Most Admired Retailer of the Year SPA & WELLNESS
  12. Most Admired Retailer of the Year PHARMACY & HEALTHCARE
  13. Most Admired Retailer of the Year HOME & HOUSEWARES*
  14. Most Admired Retailer of the Year CONSUMER ELECTRONICS
  15. Most Admired Retailer of the Year ENTERTAINMENT (Themed indoor & outdoor centres)
  16. Most Admired Retailer of the Year ENTERTAINMENT (Indoor amusement & edutainment centres)
  17. Most Admired Retailer of the Year CINEMA
  18. Most Admired Retailer of the Year LEISURE
  19. Most Admired Retailer of the Year FOOD & GROCERY (Supermarkets, C-stores)
  20. Most Admired Retailer of the Year HYPERMARKET
  21. Most Admired Retailer of the Year FOOD SERVICE [QSR]
  22. Most Admired Retailer of the Year FOOD SERVICE [CASUAL DINING]
  23. Most Admired Retailer of the Year FOOD SERVICE [FINE DINING]
  24. Most Admired Retailer of the Year LUXURY
  25. Most Admired Retailer of the Year DEPARTMENT STORE
  26. Most Admired RISING STAR RETAILER of the Year
  27. Most Admired INTERNATIONAL RETAILER of the Year
  28. Most Admired MIDDLE EAST RETAILER of the Year

Submission Guidelines

How to enter 

Short Entry (Not more than 200 words total) 

  • Should be in soft format (.jpg), designed as an A3 board (landscape)
  • Use visuals and design elements to enliven the entry
  • Attempt to capture the highlights of the entry in a precise and crisp manner

Detailed Entry (Not more than 2,000 words total) 

  • Should be submitted in soft format, A4 (portrait) PDF document
  • Use visuals and design elements to enliven the entry
  • As this part of the entry will be used by the judges after the short-listing stage, support your case with as much detail and third party evidence as possible.

CATEGORIES 1, 2, 3 &7 

Short Entry (Not more than 200 words total) 

  • Outline the strategic objectives
  • Outline the execution
  • Outline the results and their impact on the business

Detailed Entry (Not more than 2,000 words total) 

  • Describe the strategic objectives
  • Describe the execution
  • Describe the results and their impact on the business


Short Entry (Not more than 200 words total) 

  • Outline the design objectives
  • Outline the design execution and how it meets the objectives
  • Outline the role design has played in the business and its impact on the business

Detailed Entry (Not more than 2,000 words total) 

  • Describe the design objectives
  • Describe the design execution and how it meets the objectives
  • Describe the role design has played in the business and its impact on the business


Short Entry (Not more than 200 words total) 

  • Outline the business challenges
  • Outline the initiatives undertaken to overcome business challenges
  • Outline the results and their significance to the business

Detailed Entry (Not more than 2,000 words total) 

  • Describe the business challenges
  • Describe the initiatives undertaken to overcome business challenges
  • Describe the results and their significance to the business


Short Entry (Not more than 200 words total) 

  • Outline the challenges faced by the Store Manager
  • Outline the key initiatives undertaken by the Store Manager
  • Outline the results produced by the Store Manager

Detailed Entry (Not more than 2,000 words total) 

  • Describe the challenges faced by the Store Manager
  • Describe the key initiatives undertaken by the Store Manager
  • Describe the results produced by the Store Manager