Event Programme
Theme – Retailing to the Connected Consumer


With digital behaviours now firmly entrenched in the consumer universe, the shopper today is not just connected but is also highly evolved, empowered and unforgiving. Technology has gone beyond being a tool to offer mere convenience; it is facilitating the speed and severity of customer reaction in real-time, it is delivering swift, measurable, map-able responses — of all stripes — to all consumer-facing businesses.
As a retailer, you need to go where your customers are. You need to become what shoppers need you to be. In this continuously connected world, you need to effectively become ‘retailers without borders’. The challenge, however, lies in optimising the multiple consumption channels simultaneously, while seamlessly integrating your operations in several different landscapes.
As the preferred knowledge partner of the regional retail community, the fifth edition of the Middle East Retail Forum (MRF) will focus on just this: How do retailers walk hand-in-hand with the connected consumer delighting them at every touchpoint?

Day one


→ 9:30am: MRF introduction & Keynotes: The GCC retail outlook

→10:30am: Retail Business Owners & CEOs Conclave – Retail Vision 2020: Engaging the connected consumer

→ 130pm: Lunch

→ 2:15pm: Convenience, choice, customer experience: 3Cs to delight customers

→ 3:45pm: Refresh, recharge, reinvent or die!

→ 7-8pm: Cocktails

→ 8-11pm: Images RetailME Awards

Day two


→ 10:30am: Young Turks redefining retail

→ 12pm: Love for food grows. Bon appetite!

→ 2pm: Creating retail destinations of the future

→ 3:30pm: The power of ‘she-conomy’