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The 7th edition of the Middle East Retail Forum is scheduled for October 8th & 9th, 2018 at Palazzo Versace Hotel, Dubai, UAE.

We all know how much Indian Retail of tomorrow is beginning to look like a dynamic, Hybrid Phygital superstructure. Organizations are constantly re-modelling the business and adjust to consumer demands to create agile, responsive, immersive retail. But, how do Indian retailers create sustainable businesses when it’s getting increasingly tougher to see what is coming around the bend? What if you could have a stunning preview of the future at one of the world’s most powerful retail destinations?

At the seventh annual Middle East Retail Forum (MRF), we will be presenting just that. Join some of the world’s game-changing retail entrepreneurs, leaders, innovators at a powerful showcase of the future of retail’s blueprint.

MRF18’s theme — ‘Physical Meets Digital: Rethinking Retail with the Online-Offline Convergence’ – reflects the urgency facing all retailers today. While retailers are already engaging with consumers differently, interacting with them at their preferred touchpoints, the pace of technological innovation continues to outpace retail transformation. In addition, while Phygital transformation is remodeling retail, the role of people is getting, interestingly, more critical. Those who believe experiential retail is dependent largely on technology could be mistaken; in fact, people could be the make-or-breakers.

The two-day conference, exhibition and awards is a powerful opportunity to engage with path-breaking retail leaders as well as next-generation innovators to identify partners and solutions for the future and create custom Hybrid Phygital paths that are customized for YOU.

Dubai is not just any destination for international retailers; it is one of the must-have global locations. This makes MRF not just the hub of global best-in-class retail practices, but the venue to collaborate with some of the world’s most powerful retail leaders and influencers.



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