Cameron Mitchell, CEO, Majid Al Futtaim Cinemas & Majid Al Futtaim Leisure & Entertainment /

Cameron Mitchell is the CEO of Majid Al Futtaim Cinemas and Leisure & Entertainment. He is spearheading ambitious expansion plans for all LEC brands across the MENA region, including a major focus on Saudi Arabia with 600 VOX Cinemas screens set to launch in the Kingdom by 2023. VOX Cinemas was awarded a licence to operate cinemas in KSA in April 2018 and opened the first four-screen multiplex in Riyadh. Mitchell joined Majid Al Futtaim Cinemas in January 2007 and, together with his team, has grown VOX Cinemas from a small UAE-based operation to the region’s largest cinema entertainment brand.