Kanwal Sarfraz / Co-founder & COO, Wadi.com

Kanwal Sarfraz is Co-founder and Chief Operating Officer at Middle East’s major e-commerce brand, Wadi.com. Prior to joining Wadi, Sarfraz worked at McKinsey and Company, where she led the GCC enterprises on strategy, operations and customer experience topics. She has worked for global firms such as Unilever and Gallup in Pakistan, as well as trying her hand at teaching which she still enjoys immensely. Sarfraz holds an MPhil in Economics from Clare College, Cambridge University (UK) and an undergraduate degree in Economics from LUMS (Pakistan). She is also a Commonwealth and Noon scholar.