Michael Yacobian, CEO, Top-Line Solutions /

Michael Yacobian is a world leader in retail customer experience design, development and deployment. For 30 years Yacobian has worked with the world’s finest retailers to evolve selling environments into buying environments. He feels buying environments are born from the simple fundamental that all customers, including the growing Gen X, Y & Z segments dislike the feeling of ‘selling’ or being ‘sold’ yet enjoy the feeling of ‘buying’ or being helped to ‘buy’. Buying environment behaviours are exclusive to Top-Line Solutions and are a Yacobian hallmark. Each brand interaction with the customer is designed to stimulate this natural emotion to buy…resulting in more and larger transactions. Nordstrom, Bloomingdale’s, Staples, T-Mobile, Lord & Taylor, Chanel, Gucci and Ralph Lauren are examples of marque clients.