Mona Ataya-Founder & CEO

Mona Ataya is founder and CEO of, a leading gold standard e-commerce vertical for baby and child shopping in the Middle East that has been going from strength-to-strength. The year 2018 is pivotal for Mumzworld. Ataya’s vision is not just to create an e-commerce shopping destination for mothers – it is larger than that – it is to create a brand that is an indispensable online extension of a mother’s life through an e-commerce gold standard that challenges the traditional ways e-commerce has been managed regionally. Ataya has proven to be one of the Middle East’s most prominent of women entrepreneurs. Prior to setting up, Ataya co-founded, arguably the most successful online search engine for jobs in the Middle East. She boasts a track record of impressive and diverse international experience of being associated with global brands such as P&G in Cincinnati, where she handled brand management for P&G’s and Johnson & Johnson.