Samer Choucair, Vice President, CE-Creates /

Samer Choucair is responsible for identifying, assessing and incubating innovative and sustainable start-up opportunities, including the launch of several projects focused on F&B, industrial clothing, energy efficiency and e-commerce. He also oversees Crescent Enterprises’ entertainment subsidiary, Global Gumbo Group (G3). Choucair has more than 16 years of experience in start-ups across a variety of industries, from entertainment to F&B, e-commerce, media and healthcare in Canada, the UAE, Saudi Arabia, Oman and Singapore. He started his career in 1998, working on his own entrepreneurial ventures with a focus on identifying and developing opportunities into businesses. In 2010, he joined Booz & Company’s Dubai office as part of the Financial Services and Private Equity practice. Prior to joining Crescent Enterprises in 2014, Choucair was COO of Groupon Middle East where he was instrumental in building the company to its current leading market position. He holds a Masters of Business Administration from INSEAD and a Bachelor of Commerce degree with a concentration in Finance and Entrepreneurship from McGill University, Canada.